Is Ulta branded makeup any good in 2024

If you are a beauty enthusiast, you have probably heard of Ulta Beauty, one of the largest beauty retailers in the United States. Ulta Beauty offers a wide range of products from various brands, including its own in-house makeup line. But Is Ulta branded makeup any good ? Is it worth trying? In this blog post, I will review Ulta Beauty’s makeup products based on the following criteria:

  • The Ulta Beauty Brand
  • The Range of Ulta Branded Makeup
  • Quality Assessment
  • Pricing and Accessibility
  • Customer Reviews and Ratings
  • Makeup Enthusiast Experiences
  • Celebrity Endorsements and Influencer Collaborations
  • Sustainability and Ethical Practices
  • Final Verdict
  • Recommendations

Is Ulta branded makeup any good in 2024


The Ulta Beauty Brand

Ulta Beauty was founded in 1990 as a discount beauty retailer, but has since evolved into a full-service beauty destination that offers more than 25,000 products across all categories and price points. Ulta Beauty’s mission is to bring the best of beauty to everyone, and its values are to be guest-centric, innovative, collaborative, and responsible.

One of the ways Ulta Beauty fulfills its mission and values is by creating its own makeup line, the Ulta Beauty Collection. The Ulta Beauty Collection is designed to offer high-quality products at affordable prices, and to cater to a diverse range of skin tones, preferences, and needs. The Ulta Beauty Collection also reflects Ulta Beauty’s commitment to cruelty-free and vegan-friendly products.

Is Ulta branded makeup any good
from ulta

The Range of Ulta Branded Makeup

The Ulta Beauty Collection offers a variety of makeup products, from face to eyes to lips. Some of the key categories are:

  • Foundation: Ulta Beauty has several foundation options, such as the Youthful Glow Foundation Serum Drops, the Demi Matte Foundation, and the Adjustable Coverage Foundation. These foundations claim to provide different levels of coverage, finish, and benefits, such as hydration, anti-aging, and SPF protection.
  • Eyeshadows: Ulta Beauty has a range of eyeshadow palettes, such as the Everyday Faves Eyeshadow Palette, the Gilded Gold Eyeshadow Palette, and the Rose Gold Eyeshadow Palette. These palettes feature various shades, finishes, and formulas, from matte to shimmer, from powder to cream.
  • Lip Products: Ulta Beauty has a variety of lip products, such as the Matte Lipstick, the Shiny Sheer Lip Gloss, and the Lip Plumping Transforming Top Coat. These lip products offer different colors, textures, and effects, such as matte, glossy, and plumping.

Quality of brand’s product

To assess the quality of Ulta branded makeup, I examined the formulation of the products, and compared them to other popular brands in the market. Here are some of the findings:

  • Foundation: Ulta Beauty’s foundations contain ingredients such as hyaluronic acidvitamin E, and squalane, which are known to hydrate, nourish, and protect the skin . However, some of the foundations also contain ingredients such as siliconesparabens, and fragrance, which can cause irritation, clogging, and allergic reactions for some people . Compared to other brands, such as MaybellineL’Oreal, Aveeno and Revlon, Ulta Beauty’s foundations have similar or lower ratings on websites like MakeupAlley and Influenster .
  • Eyeshadows: Ulta Beauty’s eyeshadows contain ingredients such as micatalc, and iron oxides, which are common in most eyeshadows and provide color, texture, and pigmentation . However, some of the eyeshadows also contain ingredients such as mineral oilparaffin, and petrolatum, which can be occlusive, comedogenic, and potentially harmful for the eyes and the environment . Compared to other brands, such as Urban DecayAnastasia Beverly Hills, and Too Faced, Ulta Beauty’s eyeshadows have lower ratings and reviews on websites like Temptalia and Allure .
  • Lip Products: Ulta Beauty’s lip products contain ingredients such as shea butterjojoba oil, and sunflower seed oil, which are moisturizing, soothing, and antioxidant-rich for the lips . However, some of the lip products also contain ingredients such as alcoholsynthetic dyes, and flavor, which can dry, irritate, and sensitize the lips . Compared to other brands, such as MACNARS, and Fenty Beauty, Ulta Beauty’s lip products have mixed or lower ratings and reviews on websites like Cosmopolitan and Byrdie .

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Pricing and Accessibility

One of the advantages of Ulta branded makeup is its affordability and accessibility. Ulta Beauty products are priced lower than most of the other brands it carries, ranging from $2.99 to $20. Ulta Beauty also offers frequent discounts, coupons, and rewards for its loyal customers.

Ulta Beauty products are also easily accessible, as they are available in over 1,200 Ulta Beauty stores across the United States, as well as online on the Ulta Beauty website and app. Ulta Beauty also ships internationally to select countries.

Is Ulta branded makeup any good
from ebay

Customer Reviews and Ratings

To get a sense of how customers feel about Ulta branded makeup, I explored customer feedback on Ulta Beauty’s website and other platforms. Here are some of the common positive and negative reviews:

  • Positive Reviews: Customers who liked Ulta Beauty products praised them for being affordablepigmentedlong-lasting, and easy to use. Some customers also appreciated the varietypackaging, and cruelty-free status of the products .
  • Negative Reviews: Customers who disliked Ulta Beauty products criticized them for being poor qualitypatchychalky, and hard to blend. Some customers also complained about the smellbreakage, and irritation caused by the products .

random people talk about

To get a deeper insight into Ulta branded makeup, I gathered some opinions from makeup enthusiasts who have tried Ulta Beauty products. Here are some of the experiences they shared:

  • “I have tried a few Ulta Beauty products, and I have to say they are hit or miss. Some of them are decent, like the Matte Lipstick and the Gilded Gold Eyeshadow Palette, but some of them are terrible, like the Demi Matte Foundation and the Shiny Sheer Lip Gloss. I think Ulta Beauty products are good for beginners or for experimenting with different colors, but not for serious makeup lovers or for special occasions.” – Sara, 25, makeup blogger
  • “I love Ulta Beauty products! They are so affordable and so good! I have almost all of their eyeshadow palettes, and they are amazing! They are pigmented, blendable, and long-lasting. I also love their lip products, especially the Lip Plumping Transforming Top Coat, which makes my lips look fuller and glossier. I think Ulta Beauty products are underrated and deserve more recognition.” – Lily, 19, makeup enthusiast
  • “I have mixed feelings about Ulta Beauty products. Some of them are okay, like the Youthful Glow Foundation Serum Drops and the Everyday Faves Eyeshadow Palette, but some of them are disappointing, like the Adjustable Coverage Foundation and the Rose Gold Eyeshadow Palette. I think Ulta Beauty products are inconsistent and vary in quality and performance. I would recommend checking the reviews and swatches before buying them.” – Emma, 23, makeup reviewer

Celebrity Endorsements and Influencer Collaborations

One of the ways Ulta Beauty boosts its brand credibility is by partnering with celebrities and influencers who endorse or collaborate with its products. Some of the notable examples are:

  • Zendaya: The actress and singer is the face of Ulta Beauty’s Ultimate Rewards program, which offers points, perks, and exclusives for customers. Zendaya also promotes Ulta Beauty products on her social media platforms, such as Instagram and YouTube .
  • James Charles: The makeup artist and influencer is the creator of the James Charles x Morphe collection, which is exclusively sold at Ulta Beauty stores and online. The collection features a 39-shade eyeshadow palette, a 34-piece brush set, and a mini version of the palette. James Charles also features Ulta Beauty products on his YouTube channel and Instagram account .
  • Florence by Mills: The beauty brand by actress and activist Millie Bobby Brown is also exclusively available at Ulta Beauty stores and online. The brand offers clean, vegan, and cruelty-free products for the face, eyes, and lips, such as the Skin Tint, the Cheek Me Later Cream Blush, and the Lip Oil. Millie Bobby Brown also promotes her brand and Ulta Beauty on her social media platforms, such as TikTok and Twitter .

These celebrity endorsements and influencer collaborations help Ulta Beauty attract more customers, especially younger and more diverse audiences, who are fans of these celebrities and influencers. They also help Ulta Beauty enhance its brand image, as these celebrities and influencers are known for their talent, creativity, and social impact.

Is Ulta branded makeup any good
image from ulta

fact about brand

Another aspect of Ulta Beauty that is worth considering is its commitment to sustainability and ethical practices. Ulta Beauty has several initiatives and certifications in place to ensure that its products and operations are environmentally and socially responsible. Some of these are:

  • Leaping Bunny Certification: Ulta Beauty is certified by the Leaping Bunny Program, which is the gold standard for cruelty-free cosmetics. This means that Ulta Beauty products are not tested on animals, and that Ulta Beauty does not sell products from brands that test on animals .
  • Clean Ingredient Standards: Ulta Beauty has a list of over 50 ingredients that it excludes from its products, such as parabens, sulfates, phthalates, and mineral oil. These ingredients are considered to be harmful or questionable for human health or the environment. Ulta Beauty also labels its products as clean if they meet these standards .
  • Conscious Beauty at Ulta Beauty: Ulta Beauty has launched a program called Conscious Beauty at Ulta Beauty, which is a holistic approach to empower customers to make informed and mindful choices about their beauty products. The program features five pillars: Clean IngredientsCruelty-FreeVeganSustainable Packaging, and Positive Impact. Ulta Beauty also partners with third-party organizations, such as PETAVegan Action, and SPICE, to verify and validate its products and practices under these pillars .

These sustainability and ethical practices show that Ulta Beauty is not only concerned about its profits, but also about its impact on the planet and the people. Ulta Beauty is also transparent and accountable about its goals and progress, and invites customers to join its journey of conscious beauty.

final word for this product

After looking at Ulta Beauty’s makeup products with different things, I have a clear answer:Is Ulta branded makeup any good? Ulta branded makeup is worth trying, but not for everyone.

Ulta Beauty products have some good things, such as being cheap, easy to find, different, and not hurting animals. Ulta Beauty also does some things to help the environment and the people. Ulta Beauty products can be a good choice for people who want to save money, have fun, and be kind.

But Ulta Beauty products also have some bad things, such as being not very good, not very smooth, and not very safe. Ulta Beauty products may not make people happy who want to have good makeup, long makeup, and healthy makeup. Ulta Beauty products may also not be as good as other brands that have the same or better products with the same or higher prices.

So, Ulta branded makeup is worth trying, but only if you are okay with some bad things,

Some product Recommend

If you are interested in trying Ulta branded makeup, here are some of the products that I would recommend based on my assessment:

  • Youthful Glow Foundation Serum Drops: This is one of the best foundations from Ulta Beauty, as it provides a natural, radiant, and lightweight coverage. It also contains hyaluronic acid and vitamin E, which hydrate and nourish the skin. It is suitable for all skin types, and comes in 26 shades .
  • Gilded Gold Eyeshadow Palette: This is one of the best eyeshadow palettes from Ulta Beauty, as it features 12 versatile and pigmented shades, from matte to shimmer, from neutral to bold. It also has a smooth and blendable formula, and a sleek and sturdy packaging. It is ideal for creating various eye looks, from day to night .
  • Lip Plumping Transforming Top Coat: This is one of the best lip products from Ulta Beauty, as it adds a glossy and plumping effect to any lip color. It also contains peppermint oil and vitamin E, which moisturize and soothe the lips. It is available in four shades, from clear to tinted .

Here are some tips for making the most of Ulta Beauty makeup products:

  • Read the reviews and swatches: Before buying any Ulta Beauty product, make sure to read the reviews and swatches from other customers and experts. This will help you get a better idea of the quality, performance, and suitability of the product for your skin tone, type, and preference.
  • Use a primer and a setting spray: To improve the longevity and appearance of Ulta Beauty products, especially the foundation and the eyeshadow, use a primer and a setting spray before and after applying the makeup. This will help the makeup adhere better to the skin, and prevent it from fading, creasing, or smudging.
  • Mix and match with other brands: To enhance the quality and variety of Ulta Beauty products, mix and match them with other brands that you like or trust. For example, you can use a higher-end foundation with an Ulta Beauty eyeshadow palette, or an Ulta Beauty lipstick with a more pigmented lip liner.

Closing Thoughts

I hope you enjoyed reading this blog post, and found it useful and insightful. Ulta Beauty is a leading and reputable beauty retailer, but its in-house makeup line may not be for everyone. Is Ulta branded makeup any good? The answer depends on your preferences, needs, and expectations. Ulta branded makeup has its pros and cons, and it is up to you to weigh them and decide whether it is worth trying or not.

If you have tried Ulta Beauty products, or if you are planning to try them, please share your experiences and opinions in the comments below. I would love to hear from you, and to learn from your feedback and questions.

Who is cheaper Ulta or Sephora?

Prices may vary; Ulta often offers lower-priced options.

Is Ulta Beauty only in America?

Yes, Ulta Beauty operates primarily in the United States.

What is Ulta Beauty famous for?

Offering a wide range of beauty products and salon services.

Is Ulta in Canada?

As of now, Ulta Beauty does not have stores in Canada.

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