Unveiling the Beauty Secrets: Vieve Makeup Brand Review of 2024

If you are a fan of makeup, you have probably heard of Vieve, the beauty brand created by influencer and YouTuber Jamie Genevieve. Vieve offers a range of products that are designed to enhance your natural beauty and create effortless looks. Whether you are looking for a radiant primer, a versatile eyeshadow palette, a glossy lip product, or a stunning highlighter, Vieve has something for you.

But how good are these products really? And are they worth the hype? In this blog post, I will share my honest Vieve Makeup brand Review that I have tried, and show you how they look on me. Keep reading to find out more about this amazing brand and why you should give it a try.

Vieve Makeup brand Review of 2024

---

Background of Vieve Makeup

Vieve Makeup was established by Jamie Genevieve, a Scottish makeup artist and influencer with over 1.4 million followers on Instagram and YouTube. Jamie embarked on her makeup journey at a department store, where she mastered the art of makeup application.

Later, in 2013, she launched her YouTube channel, sharing makeup tutorials, tips, and product reviews. Her unique approach to glam makeup, featuring sultry eyes, flawless complexion, and understated lips, swiftly garnered acclaim.

Jamie’s ardor for makeup ignited the inception of Vieve Makeup in 2020. Her aspiration was to craft a brand that mirrors her essence and flair, while embracing her adoration for makeup.

She aimed to provide user-friendly, adaptable products suitable for all skin tones and types, fostering empowerment and self-expression among women.

Vieve Makeup is rooted in the following ethos:

Quality: Each product boasts premium ingredients and formulations, delivering impeccable results. Inclusivity: The product range caters comprehensively to diverse skin tones and types, offering a plethora of shades and finishes.

Creativity: Inspired by Jamie’s ingenuity, travels, and life encounters, the products facilitate the creation of diverse makeup looks, from natural to dramatic.

Simplicity: With hassle-free application and portability, the products cater to on-the-go beauty routines. Fun: Infused with lively hues and whimsical names, the products evoke joy. Additionally, a delicate vanilla scent enhances the sensory experience.

The product lineup encompasses:

The Essentials Collection: Vieve Makeup’s flagship collection comprises:

• The Vieve Essentials Palette: A versatile 10-pan eyeshadow palette featuring matte, shimmer, and metallic hues in both warm and cool tones.
• The Sunset Blush Palette: A 4-pan blush palette offering matte and shimmer shades in peach, pink, coral, and bronze for a radiant complexion.
• The Nova Glow Highlighter: A single-pan highlighter with a luxurious champagne gold hue, providing luminosity to the face, eyes, and body.

The Modern Matte Lipstick: A selection of 5 matte lipsticks in nude shades, boasting a creamy, long-lasting formula.

The Modern Lip Definer: Complementary lip liners in 5 matching shades to the Modern Matte Lipsticks, ensuring precise application and preventing smudging.

The Muse Collection: Vieve Makeup’s latest offering, inspired by Jamie’s muses and icons:

• The Muse Palette: A 12-pan eyeshadow palette featuring matte, shimmer, and metallic shades in neutral, pink, purple, and green, allowing for versatile makeup looks.
• The Muse Multi-Dimensional Highlighter: A single-pan highlighter with a captivating rose gold hue, adding depth and radiance to the face, eyes, and body.
• The Muse Riches Crème Lipstick: A range of 5 richly pigmented crème lipsticks in bold shades, delivering intense color and hydration.
• The Muse Riches Lip Definer: Complementary lip liners in 5 matching shades to the Muse Riches Crème Lipsticks, ensuring precise definition and longevity.

Vieve Makeup stands as a testament to Jamie’s passion and dedication to offering inclusive, high-quality makeup products that empower individuals to express their unique beauty.

Quality Assessment

Assessing the quality of makeup products is paramount in understanding their efficacy and performance. Vieve Makeup boasts about its commitment to offering superior-quality products crafted from premium ingredients and formulations. Let’s delve into how they measure up.

Formulation and Ingredients

The cornerstone of Vieve Makeup’s quality lies in its formulation and ingredients, which include:

Ethically sourced and cruelty-free components: Vieve Makeup prides itself on using vegan ingredients, ensuring that no animal-derived elements or by-products are included. Additionally, their products undergo no animal testing, aligning with cruelty-free principles.

Free from harmful additives: Vieve Makeup products are devoid of parabens, eliminating preservatives that may trigger irritation or allergic reactions. Moreover, they are fragrance-free, steering clear of artificial scents that can cause sensitivity.

High-performance constituents: Each product is meticulously formulated with high-performance ingredients to deliver enduring results. For instance, the eyeshadows contain mica, talc, and dimethicone, ensuring smooth application, rich pigmentation, and seamless blending.

The lipsticks are enriched with castor oil, shea butter, and vitamin E for hydration, nourishment, and protection.

Pigmentation and Blendability

Vieve Makeup is renowned for its remarkable pigmentation and blendability, pivotal for achieving flawless makeup looks. Here’s what sets them apart:

Exceptional pigmentation: Vieve Makeup products boast exceptional pigmentation, providing intense color payoff and vibrancy without the need for excessive layering. Moreover, they exhibit minimal fallout and kickback, minimizing product wastage.

Effortless blendability: The products effortlessly blend onto the skin, ensuring a seamless application devoid of harsh lines or patches. Their buildable formula allows for customizable coverage, catering to varying preferences and effects.

Longevity and Wearability

Vieve Makeup products are engineered to withstand the rigors of daily wear, promising longevity and resilience against environmental factors. Consider the following:

Extended wear formula: Vieve Makeup products feature a long-lasting formula that resists fading, creasing, smudging, or transferring throughout the day. Despite their durability, they maintain a lightweight, comfortable feel on the skin, avoiding any heaviness or cakiness.

Versatile shades and finishes: With a diverse range of wearable shades and finishes, Vieve Makeup products cater to an array of skin tones, occasions, and moods. The balanced assortment of matte, shimmer, and metallic finishes adds depth and dimension to makeup looks, ensuring versatility and creativity.

In summary, Vieve Makeup’s unwavering dedication to quality is evident in its thoughtfully curated ingredients, impeccable pigmentation, seamless blendability, and enduring wear. These attributes cement its position as a frontrunner in the makeup industry, offering consumers a blend of performance and innovation.

Packaging Evaluation

Another important aspect of any makeup brand is the packaging of the products. Vieve Makeup products have a sleek and elegant packaging that reflects the brand’s identity and style. The packaging has:

• Aesthetics and design: The packaging has a black and gold color scheme, which gives it a sophisticated and luxurious look. The packaging also has the brand’s logo and name, as well as the product’s name and shade, printed in gold. The packaging also has a magnetic closure, which makes it easy to open and close.
• Functionality and durability: The packaging has a functionality and durability, which makes it convenient and safe to use and store. The packaging has a sturdy and compact shape, which makes it easy to hold and carry. The packaging also has a mirror and a brush, which makes it easy to apply and touch up the products. The packaging also has a protective film and a foam insert, which prevents the products from breaking or shattering.

Customer Experience

Another crucial aspect of any makeup brand is the customer experience and feedback. Vieve Makeup aims to provide a positive and satisfying customer experience, from the moment they visit the website to the moment they receive and use the products. The customer experience and feedback are based on:

Product Spotlight

Evaluating the caliber of makeup products is crucial for gauging their effectiveness and performance. Vieve Makeup prides itself on its steadfast commitment to delivering top-tier products crafted from premium ingredients and formulations. Let’s delve into how they fare.

Formulation and Ingredients

The bedrock of Vieve Makeup’s excellence lies in its formulation and ingredients, which encompass:

Ethically sourced and cruelty-free components:

Vieve Makeup champions the use of vegan ingredients, ensuring the exclusion of any animal-derived elements or by-products. Furthermore, their products undergo no animal testing, aligning with cruelty-free standards.

Free from harmful additives:

Vieve Makeup products are meticulously formulated without parabens, thus eliminating preservatives that may provoke irritation or allergic reactions. Additionally, they eschew artificial scents, ensuring a fragrance-free experience that caters to sensitive skin.

High-performance constituents:

Each product is meticulously curated with high-performance ingredients to ensure enduring results. For instance, the eyeshadows contain a blend of mica, talc, and dimethicone, facilitating smooth application, rich pigmentation, and seamless blending. Meanwhile, the lipsticks are enriched with nourishing elements like castor oil, shea butter, and vitamin E for hydration and protection.

Pigmentation and Blendability

Vieve Makeup is celebrated for its outstanding pigmentation and blendability, crucial for achieving flawless makeup looks. Here’s what distinguishes them:

Exceptional pigmentation: Vieve Makeup products boast remarkable pigmentation, delivering intense color payoff and vibrancy sans excessive layering. Moreover, they exhibit minimal fallout and kickback, minimizing product wastage and mess.

Effortless blendability: The products seamlessly meld onto the skin, ensuring a smooth application devoid of harsh lines or patches. Their buildable formula allows for customizable coverage, catering to diverse preferences and effects.

Longevity and Wearability

Engineered to endure the demands of daily wear, Vieve Makeup products promise longevity and resilience against environmental factors. Here are the key highlights:

Extended wear formula: Vieve Makeup products feature a long-lasting formula that withstands fading, creasing, smudging, or transferring throughout the day. Despite their durability, they maintain a lightweight, comfortable feel on the skin, eschewing any heaviness or cakiness.

Versatile shades and finishes: With a diverse array of wearable shades and finishes, Vieve Makeup products cater to a myriad of skin tones, occasions, and moods. The balanced assortment of matte, shimmer, and metallic finishes adds depth and dimension to makeup looks, ensuring versatility and creativity.

In summary, Vieve Makeup’s unwavering commitment to quality shines through in its meticulously curated ingredients, impeccable pigmentation, seamless blendability, and enduring wear.

These attributes solidify its status as a trailblazer in the makeup industry, offering consumers a fusion of performance and innovation.

Comparison with Competitors

Another useful aspect of any makeup brand is the comparison with competitors and unique selling points. Vieve Makeup is a relatively new and niche brand, but it has already made a name for itself in the beauty industry. How does it compare to other makeup brands, and what makes it stand out? Let’s find out.

Strengths and Weaknesses Compared to Other Makeup Brands

Personal and Authentic Branding:

Vieve Makeup bears the personal imprint of Jamie Genevieve, a seasoned makeup artist and influencer. Her extensive experience and expertise infuse the brand with authenticity, reflecting her distinct personality, style, and passion for makeup.

The brand’s engagement with its customers and community further enhances its authenticity, fostering a sense of connection through shared tips, tutorials, and interactive feedback.

High-Quality Products:

Vieve Makeup prides itself on offering top-tier products crafted from premium ingredients and formulations. These products deliver exceptional performance across key metrics such as pigmentation, blendability, longevity, and wearability.

Their smooth and creamy texture, coupled with a subtle vanilla scent, elevates the sensory experience of using them.

Versatile and Stunning Product Range:

Vieve Makeup’s product lineup is celebrated for its versatility and ease of use, catering to a spectrum of makeup looks and styles. With wearable shades and finishes suitable for various skin tones and occasions, coupled with compact and travel-friendly packaging, the brand offers convenience and flexibility for on-the-go makeup enthusiasts.

Ethical and Sustainable Practices:

Vieve Makeup champions ethical and sustainable practices, boasting a vegan and cruelty-free ethos. The brand’s commitment extends to its avoidance of harmful additives like parabens and artificial fragrances, ensuring skin-friendly formulations.

Additionally, their use of recyclable and biodegradable materials underscores their dedication to environmental responsibility.

Weaknesses:

Limited Product Range: Despite its strengths, Vieve Makeup’s product range remains relatively confined, comprising only two collections: the Essentials Collection and the Muse Collection. This limitation may deter customers seeking a broader array of makeup essentials, such as foundation, mascara, or brow products, thus potentially limiting its appeal.

High Price Point:

Vieve Makeup’s premium pricing may pose a barrier to entry for budget-conscious consumers or those accustomed to greater value for money.

The brand’s products, ranging between £19 and £43, may not align with the financial constraints or expectations of all customers, particularly in comparison to brands offering similar or superior quality at a lower price point.

Limited Brand Awareness:

Despite Jamie Genevieve’s influence, Vieve Makeup faces challenges in attaining widespread brand recognition due to its nascent status and limited marketing exposure.

This lack of broader awareness may impede its ability to attract customers beyond Jamie’s existing fan base, particularly amidst competition from more established beauty brands.

In summary, while Vieve Makeup boasts several strengths, including its authentic branding, high-quality products, and ethical practices, it must address weaknesses such as its limited product range, premium pricing, and nascent brand awareness to capitalize fully on its potential in the competitive beauty market.

Unique Selling Points of Vieve Makeup

Vieve Makeup possesses several unique selling points that distinguish it from other makeup brands:

1. Personal Branding and Community Engagement: Founded by Jamie Genevieve, a renowned makeup artist and influencer, Vieve Makeup embodies her extensive experience and passion for makeup. Reflecting Jamie’s personality and style, the brand fosters a sense of community by actively engaging with customers through various channels. From sharing valuable tips and tutorials to listening and responding to feedback, Vieve Makeup creates a welcoming space for beauty enthusiasts to connect and learn.
2. High-Quality Formulations: Vieve Makeup prides itself on offering premium products formulated with the finest ingredients and cutting-edge formulas. These products consistently deliver exceptional performance, boasting impressive pigmentation, blendability, longevity, and wearability. With their luxurious smooth and creamy textures, enhanced by a delicate vanilla scent, Vieve Makeup products offer a delightful sensory experience that elevates the beauty routine.
3. Versatile and User-Friendly Products: Vieve Makeup’s product range stands out for its versatility and ease of use, catering to a diverse range of makeup looks and styles. Designed for effortless application with minimal hassle, these products empower users to achieve various looks from natural to glamorous using a few essentials. With wearable shades and finishes suitable for different skin tones and occasions, coupled with compact and travel-friendly packaging, Vieve Makeup ensures convenience and accessibility for on-the-go beauty enthusiasts.
4. Commitment to Sustainability and Ethics: Beyond its product offerings, Vieve Makeup is committed to sustainability and ethical practices throughout its operations. Embracing a vegan, cruelty-free, paraben-free, and fragrance-free ethos, the brand prioritizes the well-being of both consumers and the environment. Moreover, Vieve Makeup’s use of recyclable and biodegradable materials for packaging underscores its dedication to minimizing its environmental footprint and promoting responsible consumption.

In summary, Vieve Makeup’s unique selling points, including its personalized branding and community engagement, high-quality formulations, user-friendly products, and commitment to sustainability and ethics, position it as a standout player in the beauty industry, offering consumers a blend of authenticity, innovation, and conscientiousness.

Sustainability and Ethics

Vieve Makeup is deeply committed to sustainability and ethical practices, demonstrating a steadfast dedication to reducing its environmental impact and promoting social responsibility.

The brand’s sustainability efforts are evident in its strategic approach to minimizing waste and emissions, opting for recyclable and biodegradable materials in packaging.

Moreover, Vieve Makeup actively engages in supporting sustainability campaigns like Earth Day and the Climate Strike, while advocating for eco-conscious habits such as recycling and repurposing within its community.

Furthermore, Vieve Makeup upholds rigorous ethical standards throughout its sourcing and production processes. By collaborating with reputable and certified suppliers who adhere to fair trade, organic farming, and animal welfare principles, the brand ensures that its ingredients and materials meet the highest standards of quality and safety.

Additionally, the brand prioritizes working with manufacturing facilities that comply with labor, health, and safety regulations, ensuring transparency and accountability every step of the way.

In essence, Vieve Makeup’s holistic approach to sustainability and ethics underscores its commitment to making a positive impact on both the beauty industry and the world at large.

Price Point Analysis

When we talk about makeup brands, it’s important to consider how much their products cost and what you get for your money. Vieve Makeup’s prices are on the higher end, ranging from £19 to £43. Here’s what you need to know:

1. Price and Value: While Vieve Makeup may not be the cheapest option, it offers great quality. The products are made with top-notch ingredients and formulas, delivering excellent results. They’re easy to use and can create many different looks, lasting a long time even in tough conditions.
2. Comparing Prices: Compared to similar brands like Charlotte Tilbury, Anastasia Beverly Hills, and Huda Beauty, Vieve Makeup’s prices are similar or a bit higher. However, you’re getting products that are just as good or even better. Plus, Vieve Makeup has some special touches, like a subtle vanilla scent and the personal touch of Jamie Genevieve.

Conclusion

Vieve Makeup is a UK-based cosmetics brand renowned for its top-notch products featuring vibrant colors and luxurious textures. Founded by Jamie Genevieve, a seasoned makeup artist and influencer, the brand epitomizes her distinctive style and deep passion for makeup.

Vieve Makeup fosters meaningful connections with its customers and community through insightful content sharing and attentive feedback handling.

Offering two captivating collections, the Essentials and Muse, Vieve Makeup presents a range of makeup essentials including eyeshadow and blush palettes, highlighters, lipsticks, and liners.

Notably, all products uphold ethical standards as they are vegan, cruelty-free, paraben-free, fragrance-free, and sustainably produced.

With their user-friendly application and flattering shades, these products are beloved for their smooth texture, rich pigmentation, long-lasting wear, and subtle vanilla scent.

While Vieve Makeup boasts outstanding qualities, it also faces certain challenges.

Its premium pricing may deter budget-conscious consumers, yet the brand’s commitment to quality justifies the investment. Although relatively new to the market, Vieve Makeup has quickly garnered recognition within the beauty industry, setting itself apart with its unique offerings and personalized approach.

faq