Kriti Sanon, the Bollywood actress who has charmed audiences with her versatile roles and stunning looks, has recently launched her own beauty brand called Hyphen Brand Products. The brand name signifies the idea of adding more chapters to life and breaking the norms of beauty.
Hyphen aims to provide simplified skincare solutions that combine the power of nature and science to deliver multiple benefits. The products are clinically tested, vegan, Peta certified, and have zero plastic footprints.
Table of Contents
about
Sanon announced her beauty brand on her 33rd birthday, July 27, 2023, on her social media platforms. She shared the first commercial of the brand, which she wrote herself, and expressed her joy and gratitude for turning her skincare obsession into a passion and a dream. She also thanked her co-founders and the team of Hyphen for their hard work and dedication.Hyphen is a collaboration between Sanon and PEP Technologies, the parent company of mCaffeine, India’s first caffeinated personal care brand.
The co-founders of Hyphen are Vaishali Gupta, Tarun Sharma, Mohit Jain, Vikas Lachhwani, and Saurabh Jain. Sanon is the chief customer officer of the brand and has been involved in every aspect of product development. She personally tested all the products for four months before launching them in the market.
Hyphen currently offers four products: a face wash, a face serum, a face cream, and a lip balm. The products are priced between Rs 449 and Rs 649 and are available on the brand’s website, letshyphen.com.
The products claim to address various skin concerns such as dullness, dryness, pigmentation, acne, and aging. The products also contain natural ingredients such as coffee, turmeric, aloe vera, green tea, vitamin C, and hyaluronic acid.
Hyphen is not just a beauty brand, but a philosophy that celebrates the uniqueness of one’s beauty. The brand encourages people to hyphenate their skincare experience as well as their identity and have it all in life. Hyphen is a hope of possibilities, opportunities, and growth for everyone who wants to glow from within.
The co-founders of Hyphen are Kriti Sanon, Vaishali Gupta, Tarun Sharma, Mohit Jain, Vikas Lachhwani, and Saurabh Jain. Kriti Sanon is the chief customer officer of the brand and has been involved in every aspect of product development. Vaishali Gupta is the chief marketing officer and has over 15 years of experience in marketing and branding.
Tarun Sharma is the chief executive officer and has over 20 years of experience in e-commerce and technology. Mohit Jain is the chief operating officer and has over 15 years of experience in operations and supply chain management. Vikas Lachhwani is the chief product officer and has over 10 years of experience in product development and innovation.
Saurabh Jain is the chief technology officer and has over 10 years of experience in technology and engineering.
What are the products offered by Hyphen Brand Products?
Hyphen currently offers four products: a face wash, a face serum, a face cream, and a lip balm. The products are priced between Rs 449 and Rs 649 and are available on the brand’s website, letshyphen.com. The products claim to address various skin concerns such as dullness, dryness, pigmentation, acne, and aging.
What are the ingredients used in Hyphen Brand Products?
Hyphen products use natural ingredients such as coffee, turmeric, aloe vera, green tea, vitamin C, and hyaluronic acid. These ingredients have various benefits for the skin such as antioxidant, anti-inflammatory, moisturizing, brightening, soothing, and plumping effects.
Hyphen products also use scientific ingredients such as niacinamide, retinol, salicylic acid, and glycolic acid.
These ingredients help to improve skin texture, tone, elasticity, and clarity. Hyphen products combine the power of nature and science to create a power-packed solution for every skin concern.
How are Hyphen Brand Products different from other beauty brands?
Hyphen products are different from other beauty brands in several ways. First, Hyphen products are clinically tested, vegan, Peta certified, and have zero plastic footprints. This means that the products are safe, cruelty-free, and eco-friendly. Second, Hyphen products are simplified skincare solutions that provide multiple benefits from each product.
This means that the products are easy to use and effective. Third, Hyphen products are inspired by the philosophy of hyphenating one’s skincare experience as well as one’s identity and having it all in life. This means that the products are empowering and uplifting.
How can I buy Hyphen Brand Products?
You can buy Hyphen products from the brand’s website, letshyphen.com. You can also follow the brand’s social media handles on Instagram, Facebook, Twitter, and YouTube to get updates on new launches, offers, and tips. You can also subscribe to the brand’s newsletter to get exclusive access to discounts, events, and content.
How can I use Hyphen Brand Products?
You can use Hyphen products according to your skin type and concern. The brand’s website provides a detailed guide on how to use each product and what benefits you can expect from them. You can also watch the brand’s videos on YouTube to see how Kriti Sanon and other influencers use the products and share their reviews. Here is a general overview of how to use Hyphen products:
Face wash: Use twice a day, morning and night. Wet your face and apply a small amount of face wash. Massage gently in circular motions and rinse off with water.
Face serum: Use once a day, preferably at night. After cleansing your face, apply 2-3 drops of face serum on your fingertips and gently pat on your face and neck.
Face cream: Use twice a day, morning and night. After applying face serum, apply a pea-sized amount of face cream on your fingertips and gently massage on your face and neck.
Lip balm: Use as often as needed throughout the day. Apply a thin layer of lip balm on your lips and enjoy the hydration and shine.
What are the benefits of using Hyphen Brand Products?
The benefits of using Hyphen products vary depending on your skin type and concern. However, some of the common benefits are:
Hydrated and nourished skin
Smooth and even skin texture
Radiant and glowing skin tone
Reduced signs of aging such as fine lines and wrinkles
Clearer and healthier skin
Softer and plumper lips
Are there any side effects of using Hyphen Brand Products?
Hyphen products are clinically tested and safe to use for all skin types. However, some people may experience mild irritation or sensitivity due to certain ingredients such as retinol or glycolic acid. If you have sensitive skin or any medical condition, it is advisable to do a patch test before using any new product.
If you experience any adverse reaction such as redness, itching, burning, or swelling, stop using the product immediately and consult a dermatologist.
What is the customer feedback on Hyphen Brand Products?
The customer feedback on Hyphen products has been overwhelmingly positive so far. The customers have praised the quality, effectiveness, affordability, and packaging of the products. They have also appreciated the brand’s philosophy of celebrating individuality and empowering people to have it all in life. Some of the customer testimonials are:
“I love Hyphen products! They have made my skin so soft, smooth, and radiant. I especially love the face serum and the lip balm. They are my go-to products for every occasion.”
“Hyphen is not just a beauty brand, it is a lifestyle brand. It has inspired me to hyphenate my life and pursue my passions. I feel more confident and happy after using Hyphen products.”
“Hyphen products are amazing! They have transformed my skin from dull and dry to bright and hydrated. They are also very affordable and eco-friendly. I highly recommend them to everyone.”
How does Hyphen ensure sustainability in its products?
Hyphen is a brand that is committed to sustainability and environmental responsibility. According to its website, Hyphen ensures sustainability in its products in the following ways:
Hyphen products are vegan, which means they do not contain any animal-derived ingredients or by-products. This reduces the impact of animal exploitation and cruelty on the environment and biodiversity.
Hyphen products are Peta certified, which means they are not tested on animals and do not support animal testing. This ensures the ethical treatment of animals and their welfare.
Hyphen products have zero plastic footprints, which means they recover more plastic from the environment than they use in their packaging and operations. This prevents plastic pollution and waste from harming the ecosystems and wildlife.
Hyphen products use recyclable and biodegradable materials for their packaging, such as glass, paper, and cardboard. This reduces the amount of waste generated and helps conserve natural resources.
Hyphen products use natural ingredients that are sourced from sustainable and organic farms. This avoids the use of harmful chemicals and pesticides that can damage the soil, water, and air quality.
Hyphen is a brand that cares about the planet and its people. By choosing Hyphen products, you are also supporting its mission to create a positive impact on the environment and society.
What is the price range of Hyphen Brand Products?
The price range of Hyphen products varies depending on the type and quantity of the products. According to the brand’s website1, the products are priced between Rs 449 and Rs 649. Here is a list of the products and their prices:
Face wash: Rs 449 for 100 ml
Face serum: Rs 649 for 30 ml
Face cream: Rs 549 for 50 g
Lip balm: Rs 449 for 10 g
You can buy Hyphen products from the brand’s website or from other online platforms such as Ubuy India2. Hyphen products are affordable and effective skincare solutions that combine the power of nature and science
What is the future plan of the Hyphen Brand Products
The future plan of Hyphen brand is to expand its product portfolio and reach more customers across India and beyond. According to the brand’s website, Hyphen plans to launch more products in the coming months that will cater to different skin types, concerns, and preferences.
The brand also plans to collaborate with more influencers and celebrities to promote its products and philosophy. Hyphen also aims to create a community of loyal customers who share their feedback, reviews, and stories with the brand and each other.
Hyphen is a brand that is driven by innovation, passion, and purpose. It wants to create a positive impact on the environment and society by providing sustainable, cruelty-free, and effective skincare solutions. Hyphen also wants to inspire people to celebrate their individuality and have it all in life. Hyphen is a hope of possibilities, opportunities, and growth for everyone who wants to glow from within.
Conclusion
Hyphen is a new beauty brand that has been launched by Kriti Sanon, the Bollywood actress who has a passion for skincare. Hyphen offers simplified skincare solutions that combine the power of nature and science to deliver multiple benefits for various skin concerns. Hyphen products are clinically tested, vegan, Peta certified, and have zero plastic footprints.
Hyphen is not just a beauty brand, but a philosophy that celebrates the uniqueness of one’s beauty and encourages people to hyphenate their skincare experience as well as their identity and have it all in life. Hyphen is a hope of possibilities, opportunities, and growth for everyone who wants to glow from within.
If you are looking for a beauty brand that is simple, effective, affordable, and empowering, you should definitely check out Hyphen and see the difference for yourself.
You can visit the brand’s website, letshyphen.com, to buy the products and learn more about the brand. You can also follow the brand’s social media handles to get updates on new launches, offers, and tips. Hyphen is here to make you feel beautiful, confident, and happy. So go ahead and add a hyphen to your life today
Faq
Who is the owner of hyphen brand?
Hyphen is a premium skincare brand co-founded by Bollywood actress Kriti Sanon and PEP Technologies, the parent company of mCaffeine, in July 202312. Kriti Sanon is also the chief creative officer of Hyphen2.
What is the price of hyphen products?
Hyphen offers three essential products at an affordable price range – Barrier Care Cream (Rs 449), Golden Hour Glow Serum (Rs 649) and All I Need Sunscreen SPF 50 PA++++ (Rs 449)13. The products are PETA-certified and cruelty-free1.
